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Diffusion of Innovations and Knowledge

New innovations, such as digital technologies in supply chain-related management (e.g. use of blockchains and artificial intelligence), or innovation that increase the efficiency of modern information processes (e.g. apps, drones and satellite-based information), promise the further modernisation of agriculture, especially in transition economies. This research domain focusses firstly on the preconditions that contribute to the successful development of new innovations by investigating the characteristics of the AKIS these processes take place in. Secondly, it investigates the conditions under which farmers choose to adopt certain new technologies, as well as the socio-economic, ecological and ethical consequences of such adoption on agricultural production, supply chains, and knowledge networks.

Current Research Projects

A woman with shopping cart in front of well-stocked supermarket shelves

DITAC

DITAC analyzes the impact of digitalization in Chinese agriculture and the food industry on production, resources and trade. It estimates economic and environmental consequences and provides insights for future developments and international trade. The project contributes to the establishment of a center of excellence and enables the implementation of the results in policy and business.

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Cell phone with shopping app in front of supermarket shelves

eTrust-Food

The aim of the project is to understand consumer trust in agricultural production and origin of food in Western Balkan countries. This should help agri-food businesses improve their marketing strategies to increase consumer confidence and become more market competitive.

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A tablet scans a code to get information about a product

FOODScopeVR

The project investigates consumer behavior in Serbia to identify influencing factors in food value chains. In doing so, the newly established XR Digital Lab at IAMO uses immersive digital technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) to understand the development of the global agri-food industry and to foster international collaboration.

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Join in: Atlas of discourse errors

Be equipped for socio-political debates with this questionnaire!

There are many topics that are subject to heated social debate these days, such as agricultural transformation, genetic engineering, sustainable nutrition and climate change. As a non-expert, you can easily feel lost in these debates. This is where the “Atlas” developed by Gabi Waldhof and Rita Kopp can help. The aim of this tool is to provide users with options and strategies to better understand and navigate in such complex debates.

The following questionnaire explains seven different strategies that can occur in everyday life - from the daily news to a conversation at a shared meal. With interactive exercises and questions, the developers want to give you a playful understanding and practical demonstration of how these strategies work.

Try it out! To the questionnaire (only in German):

https://www.soscisurvey.de/moralatlas2

Contact


			Dr. Ivan Duric

Dr. Ivan Duric

Research Associate
Room: 227

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			Dr. Ir. Frans Hermans

Dr. Ir. Frans Hermans

Research Associate
Room: 241

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