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Trust, transparency and traceability along the food value chains in Serbia – Using digital technologies for providing insides on consumer behaviour

Thematic complex:
Diffusion of innovations and knowledge
Project duration:
01.01.2023 - 31.12.2024
Investigated countries:

FOODScopeVR is a project to encourage cooperation between IAMO and the Faculty of Agriculture at the University of Belgrade, Serbia. The main objective is to enable young Serbian scientists to gain international research experience and knowledge that will be useful for their future scientific careers. Participants will investigate consumer behaviour in Serbia and seek to identify determinants, such as trust, transparency and traceability, along food value chains.

IAMO XR Lab’s main objective is to conduct scientific research related to the usage of immersive digital technologies (Augmented Reality – AR, Virtual Reality – VR, and Mixed Reality – MR) to assess the main factors and drivers pushing the development of the global agri-food industry and food value chains. By working in a digital space, the IAMO XR lab serves as a hub for strengthening networking and cooperation with international research institutions.

Project partners



		Dr. Ivan Duric

Dr. Ivan Duric

Research Associate
Room: 227

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