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Digitalization in Agriculture – The social media impact on agri-food marketing

Thematic complex:
Diffusion of innovations and knowledge
Project duration:
01.01.2019 - 31.12.2020
Investigated countries:

The overall scientific goal of this project is to assess the impact of social media on relations between agri-food producers and consumers, with a special focus on what agri-food producers should consider when creating their marketing campaigns.

Project partners



		Dr. Ivan Duric

Dr. Ivan Duric

Research Associate
Room: 227

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Project Staff

Borislav Rajkovic
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Prof. Dr. Dr. Vlade Zaric (Projektleitung Serbien)

Dr. Ivan Duric
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Prof. Dr. Dr. h.c. mult. Thomas Glauben (Project leader)
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