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YOUNG FARMERS – What can digital communications do for generational renewal in farming?

Research domain:
Organisation of agriculture

Project duration:
01.07.2021 - 30.06.2024

Young farmers can make a big contribution to promoting rural prosperity. Currently, more than a third of all farms in the EU are run by farmers who are close to their retirement age. The EU’s common agricultural policy post-2020 has identified generational renewal as one of its nine goals. As such, generational renewal of the agricultural sectors is considered a key first step to helping strengthen rural value chains and bolster rural viability and vitality. The EU-funded YOUNG FARMERS project will develop new ideas to engage more young people in agriculture. Specifically, it will design a ‘networked individualism’ model developed by the digital sociology field to understand behaviour patterns. The model is innovative and provides new perspectives to structure public debates.


  • Pennsylvania State University (PSU) Website
  • Mark A. Brennan, The Pennsylvania State University (PSU), Pennsylvania, USA Website
  • University of Chicago (UC) Website
  • University of Florida (UF) Website

This project has received funds from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 895185. Funding Scheme: Marie Sklodowska-Curie Actions (MSCA) Global Fellowships (GF)