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AgriDigital – Digitalization in Agriculture – The social media impact on agri-food marketing

Research domain:
Agricultural value chains

Project duration:
01.01.2019 - 31.12.2020

The overall scientific goal of this project is to assess the impact of social media on relations between agri-food producers and consumers, with a special focus on what agri-food producers should consider when creating their marketing campaigns.


  • Prof. Dr. Dr. Vlade Zaric (University of Belgrade, Faculty of Agriculture, Serbia) Website