AgriDigital
Digitalization in Agriculture – The social media impact on agri-food marketing
Research domain:
Diffusion of innovations and knowledge
Project duration:
01.01.2019
- 31.12.2020
Investigated countries:
Serbia
The overall scientific goal of this project is to assess the impact of social media on relations between agri-food producers and consumers, with a special focus on what agri-food producers should consider when creating their marketing campaigns.
Project partners
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Project Staff
Borislav Rajkovic
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Prof. Dr. Dr. Vlade Zaric (Projektleitung Serbien)
Dr. Ivan Duric
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Prof. Dr. Dr. h.c. mult. Thomas Glauben (Project leader)
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