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Hua Zhang

PhD Student


Agricultural Markets, Marketing and World Agricultural Trade (Agricultural Markets)

Research areas

Digital agriculture
Technology adoption
Rural development

Personal details

Hua Zhang joined the department Agricultural Markets in September 2022 as a PhD student within the project “Digital Transformation of China’s Agriculture – Resources, Trade and Food Security” (DITAC). Prior to IAMO, she earned a Master’s degree in Economics from Lanzhou University, China, and a Bachelor’s degree with a specialization in E-commerce at Northeastern University, China. At IAMO, her research is primarily devoted to farmers’ digital technology adoption behaviour and digitalization in rural China.