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IAMO symposium at Anuga 2009


IAMO invites to symposium at world's most important trade fair for food & beverages ...

Private Labels - a Strategic Cornerstone for Exploring Growth Markets China and Russia?
Chances and Risks for Manufacturers and Retailers

Monday 12  October 2009 | 1.15-2.45pm
Anuga 2009 | Koelnmesse GmbH, Messeplatz 1, 50679 Köln
Congress Centre East, Conference Room 3-5

For international retailer companies the growth markets China and Russia belong to the most attractive countries worldwide. The rising purchasing power of Chinese and Russian consumers possesses a huge potential for producers and traders. But they have to compete with strong local companies as well as other international retailers. To be able to operate successfully in these markets, western retailers must succeed in developing a distinctive image. Do promising private label strategies offer a possibility for accomplishing this aim? What challenges and perspectives do western retailers face by introducing their private labels in China and Russia? And what chances and risks await the manufacturers? In two keynote speeches scientists will take a closer look on these issues. Afterwards we would like to discuss the topic with you, the experts from science and representatives from practise, who have an excellent knowledge of these markets.

Opening and Introduction
"Role of Private Labels in Developing Product Differentiation and Customer Loyalty"
Prof. Dr. Thomas Glauben, Director, IAMO

In­tro­duc­tu­ry lec­tures
"Private Label – a Strategy for Entering the Chinese Food Retail Market?"
Dr. Jan de Graaf, CMA Central Marketing Agency of the German Agricultural Industries,
Shanghai Representative Office

"Growth Market Russia – Development in Food Retail Business
and Purchasing Power"
Dr. Ekaterina Kuskova, SIMON-KUCHER & PARTNERS Strategy & Marketing Consultants

Panel discussion. Further guests on the pa­nel are:
Thomas Rudelt, Head of Corporate Own Brand Management, Metro Cash & Carry International
Fabian Wehnert, Head of Europe/International, Markenverband e.V.

Symposium language: English

For more information on Russia and China see and published by PMR.